Last week saw Australia announced as the host for the 2027 Men’s Rugby World Cup and the 2029 Women’s Rugby World Cup.
While most insiders would tell you that Australia was a done deal in January of this year, it is still a major announcement and one that Townsville must start positioning itself to capitalise on.
Last year, as professional sporting codes grappled with COVID lockdowns around the nation, Rugby Australia moved their Rugby Championship series to Queensland. Townsville hosted Australia, New Zealand, South Africa, and Argentina with overwhelming success.
“Crowd numbers here in Townsville surpassed other host cities and the CBD was transformed into what was described by many as a World Cup feel in picturesque North Queensland,” said Townsville Chamber of Commerce CEO Ross McLennan.
“There is an opportunity to host professional rugby with the Queensland Reds and the Wallabies on an annual basis here in Townsville.
“The British Lions are touring in 2025 and what better way to show off the nation than by hosting a midweek game here, all while showing off the Great Barrier Reef and everything our tropical islands have to offer.
“While Townsville’s stadium does not have the 60,000-person capacity that World Rugby requires for a final, we need to start looking at what is in store for Rugby over the next 10 years.
“Townsville has an excellent track record for hosting international rugby teams. We’ve done it before with Japan in 2003. And of course, the Rugby 7s component of the 2032 Olympics will need a home,” said Mr McLennan.
With an estimated $2.8 billion in direct and indirect expenditure between both the men’s and women’s side of the Rugby World Cup, and with over 4 billion people worldwide expected to watch the tournaments, Australia will be in the Rugby World spotlight, and Townsville now has the world class facilities to host and attract these major sporting events.
As Australian Rugby Union President David Codey said on our podcast, the Townsville ChamberCast, last year, Townsville is one of the only places in the world he could walk out of his hotel room and walk to the stadium.